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Personality and Social Psychology Review, Vol. 8, No. 1, 79-94 (2004)
DOI: 10.1207/S15327957PSPR0801_4

Social Consequences of Disparagement Humor: A Prejudiced Norm Theory

Thomas E. Ford

Mark A. Ferguson

Department of Sociology, Western Michigan University

In this article we introduce a "prejudiced norm theory" that specifies the social-psychological processes by which exposure to disparagement humor uniquely affects tolerance of discrimination against members of groups targeted by the humor. Our theory posits that a norm of tolerance of discrimination implied by disparagement humor functions as a source of self-regulation for people high in prejudice. For people high in prejudice, this norm regulates the effect of exposure to disparagement humor on tolerance of subsequently encountered discriminatory events. Our theory contributes to the literature on prejudice and discrimination by delineating the processes by which disparagement humor creates a normative climate of tolerance of discrimination, as well as variables that accentuate and attenuate its effects.


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