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Personality and Social Psychology Review
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The Intrinsic Appeal of Evil: Sadism, Sensational Thrills, and Threatened Egotism

Roy F. Baumeister

W. Keith Campbell

Department of Psychology, Case Western Reserve University

Three main sources of intrinsic appeal and satisfaction from performing violent acts are described. First, sadism involves deriving pleasure directly from the suffering of the victim. An opponent-process model is suggested. Second, the quest for thrilling sensations to escapefrom boredom can produce violent acts, including many in which the harmful consequences were not intended. Third, threatened egotism entails that one 's favorable view of self (or public image) has been attacked, and violent responses are directed toward the source of this attack. Relevant individual differences (respectively, low guilt, high sensation seeking, and narcissism) moderate these patterns. Analyzing the intrinsic appeal of evil acts is a useful complement to analyzing situational determinants of violence.

Personality and Social Psychology Review, Vol. 3, No. 3, 210-221 (1999)
DOI: 10.1207/s15327957pspr0303_4


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