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Accessible Content and Accessibility Experiences: The Interplay of Declarative and Experiential Information in Judgment

Norbert Schwarz

University of Michigan

Recall tasks render 2 distinct sources of information available: the recalled content and the experienced ease or difficulty with which it can be brought to mind. Because retrieving many pieces of information is more difficult than retrieving only a few, reliance on accessible content and subjective accessibility experiences leads to opposite judgmental outcomes. People are likely to base judgments on accessibility experiences when they adopt a heuristic processing strategy and the informational value of the experience is not called into question. When the experience is considered nondiagnostic, or when a systematic processing strategy is adopted, people rely on accessible content. Implications for the operation of the availability heuristic and the emergence of knowledge accessibility effects are discussed.

Personality and Social Psychology Review, Vol. 2, No. 2, 87-99 (1998)
DOI: 10.1207/s15327957pspr0202_2
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