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Aligning Identities, Emotions, and Beliefs to Create Commitment to Sustainable Social and Political ActionAustralian National University, Canberra, emma.thomas{at}anu.edu.au
Murdoch University, Perth, Australia
Australian National University, Canberra In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the collective action, identity formation, and social norm literatures, they advance a new model to understand sustainable commitment to action. The normative alignment model suggests that one solution to promoting ongoing commitment to collective action lies in crafting a social identity with a relevant pattern of norms for emotion, efficacy, and action. Rather than viewing group emotion, collective efficacy, and action as group products, the authors conceptualize norms about these as contributing to a dynamic system of meaning, which can shape ongoing commitment to a cause. By exploring emotion, efficacy, and action as group norms, it allows scholars to reenergize the theoretical connections between collective identification and subjective meaning but also allows for a fresh perspective on complex questions of causality.
Key Words: social identity norms social roles emotion group processes
This version was published on August
1, 2009 Personality and Social Psychology Review, Vol. 13, No. 3,
194-218 (2009) |
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