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Personality and Social Psychology Review
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Aligning Identities, Emotions, and Beliefs to Create Commitment to Sustainable Social and Political Action

Emma F. Thomas

Australian National University, Canberra, emma.thomas{at}anu.edu.au

Craig McGarty

Murdoch University, Perth, Australia

Kenneth I. Mavor

Australian National University, Canberra

In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the collective action, identity formation, and social norm literatures, they advance a new model to understand sustainable commitment to action. The normative alignment model suggests that one solution to promoting ongoing commitment to collective action lies in crafting a social identity with a relevant pattern of norms for emotion, efficacy, and action. Rather than viewing group emotion, collective efficacy, and action as group products, the authors conceptualize norms about these as contributing to a dynamic system of meaning, which can shape ongoing commitment to a cause. By exploring emotion, efficacy, and action as group norms, it allows scholars to reenergize the theoretical connections between collective identification and subjective meaning but also allows for a fresh perspective on complex questions of causality.

Key Words: social identity • norms • social roles • emotion • group processes

This version was published on August 1, 2009

Personality and Social Psychology Review, Vol. 13, No. 3, 194-218 (2009)
DOI: 10.1177/1088868309341563


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