Personality and Social Psychology Review

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Register here to gain access to SAGE's 500+ Journals Online

Click here for more information

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Free Full Text (Free PDF) Free
Right arrow All Versions of this Article:
1088868308318260v1
12/3/199    most recent
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in ISI Web of Science
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Google Scholar
Right arrow Articles by Morling, B.
Right arrow Articles by Lamoreaux, M.
PubMed
Right arrow PubMed Citation
Right arrow Articles by Morling, B.
Right arrow Articles by Lamoreaux, M.
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
This version was published on August 1, 2008
Personality and Social Psychology Review, Vol. 12, No. 3, 199-221 (2008)
DOI: 10.1177/1088868308318260

Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products

Beth Morling

University of Delaware, morling{at}udel.edu

Marika Lamoreaux

University of Delaware

Although cultural psychology is the study of how sociocultural environments and psychological processes coconstruct each other, the field has traditionally emphasized measures of the psychological over the sociocultural. Here, the authors call attention to a growing trend of measuring the sociocultural environment. They present a quantitative review of studies that measure cultural differences in "cultural products": tangible, public representations of culture such as advertising or popular texts. They found that cultural products that come from Western cultures (mostly the United States) are more individualistic, and less collectivistic, than cultural products that come from collectivistic cultures (including Korea, Japan, China, and Mexico). The effect sizes for cultural products were larger than self-report effect sizes for this dimension (reported in Oyserman, Coon, & Kemmelmeier, 2002). In addition to presenting this evidence, the authors highlight the importance of studying the dynamic relationships between sociocultural environments and psyches.

Key Words: culture • cultural product • meta-analysis • individualism • collectivism


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?