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Personality and Social Psychology Review, Vol. 1, No. 3, 204-223 (1997)
DOI: 10.1207/s15327957pspr0103_2

Accurate Social Perception at Zero Acquaintance: The Affordances of a Gibsonian Approach

Leslie A. Zebrowitz

Mary Ann Collins

Department of Psychology, Brandeis University

We review research on accurate social perception at zero acquaintance and apply a Gibsonian ecological approach to redress several shortcomings. We argue that recent use of Brunswik's lens model to determine what physical qualities accurately communicate psychological traits has limited utility because it fails to consider the structured information provided by configural physical qualities that is central to Gibson's (1979) theory. We elaborate a developmental model of relationships between physical and psychological qualities that highlights research needed to identify configural physical qualities that may inform accurate perceptions. This model and tenets of the ecological theory yield several hypotheses regarding such qualities. Finally, we advocate the value of studying perceived affordances (opportunities for acting, interacting, or being acted upon) because this will focus attention on the neglected issue of contextual influences on social perception accuracy, and because affordances may be perceived more accurately than global personality traits.


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